Grass Roots' Solutions

Search Engine Marketing

Search Engine Optimisation - SEO

Search Engine Optimisation, or SEO, should never be an afterthought. If you want your site to rank highly on search engine results pages, you need to plan your SEO strategy the moment your website idea is conceived.  SEO affects every part of your website from your domain name and site architecture to the content you add to every page.  It's certainly not about adding a few tags. 

Our SEO experts can help at every stage, from devising an search-friendly site structure and navigation system to providing effective web copy and optimised landing pages.  Then, as your site develops, we can work with you to develop SEO strategies to meet your website objectives and further enhance your search engine rankings and results.

Pay Per Click Advertising - PPC

You can't buy positions in natural search results, but you can bid for prominently placed sponsored listings.  PPC is a cost effective way to reach users at the exact time they are looking for your website or services, and you only pay when they actually click through to your site. Our PPC experts will target users and bid strategically to maximise your budget. You can also target your users as they visit other sites on the internet or interact with social media, such as Twitter, Facebook or YouTube.

Website Optimisation and Analysis

If your existing website struggles with search traffic, there could be numerous reasons why you may not appear at the top of search engine results. It could be down to technical issues with your site, you could be working in a highly competitive field or you may have the incorrect global or local SEO strategy in place.  Our experts can diagnose problems with search engine optimisation and help you boost organic traffic to your website.

Increase Conversions

As well as helping you acquire traffic, we're experts in analysing how users interact with your website, ensuring that your campaigns and site content meet their expectations and bring effective results. This analysis will help you to increase conversions and streamline the user experience to ensure that your website meets its business objectives.

Anthony Monger
For more information on search engine marketing and analytics,
email Anthony Monger: A.Monger@grg.com
Click here for Anthony's LinkedIn profile

Clients Include: