Survival in the retail sector depends not only on having the right product range, but on learning from direct customer feedback, developing a service experience that has a measurable impact on customer satisfaction, and rewarding those employees who are making a real difference. Increasingly this applies as much online or via the call centre as it does in the store.
The leisure sector also continues to evolve. As the market has matured the health and fitness sector has become increasingly sophisticated in terms of consumer segmentation, while the right kind of guest experience has never been more important to hotels.
Our retail and leisure clients include Avon, Asda, Sainsbury's, BHS, Intercontinental Hotels and Resorts, New Look, Shell, BP, Kodak and John Lewis. See our case studies page for full details on the variety of services we've provided in the retail and leisure sector.
Sainsbury's
Chief Executive Justin King has put reward and recognition high on the agenda and, with Grass Roots support, this seems to be paying off.
Landmark
Each year Landmark Wholesale organises a conference to bring together its key customers and suppliers. Its objectives for 2008 were to deliver an experience that would surpass all previous events and really 'wow' the delegates and their partners.
Häagen Dazs
The Häagen Dazs HR Director contacted Grass Roots to develop a programme to motivate shop staff, reduce staff turnover and improve business performance.