Steve Brehm, Head of Insight at Grass Roots, writes on the subject of channel insights... Growing up in the East of Scotland it was all too easy to get lost on family outings to Tentsmuir forest, not far from St Andrews. The routine was always the same. The confident, cocky ten year old, who thinks he knows it all, sets off in to the woods to find the play area before everyone else. Half...
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