Customer and Channel Loyalty Solutions
Loyalty Schemes Are Evolving
Over the years, loyalty programmes that reward customers with points and prizes have taken various forms with varying levels of success. Now there is a greater need to drive incremental activity rather than simply rewarding people for what they were going to do anyway. Companies want their loyalty programmes to drive growth and retention, and demonstrate ROI.
Planning the 'Grand Design' of your loyalty programme
Advocacy 2.0 - it's time to listen to the voices
Loyalty programmes that deliver ROI
The best loyalty programmes address all of the following elements:
- Increasing activity
- Driving behaviours
- Harvesting customer data
- Using data to drive incremental revenue
- Multi-channel mechanics
- Communication touchpoints
- Reducing churn
- Increasing lifetime customer value
- Linking reward to behavioural change
Grass Roots Loyalty Services
Grass Roots takes a holistic approach to loyalty solutions, knowing that even with the best programme in place, loyalty (and therefore advocacy) is linked to service and product satisfaction:
- Loyalty programmes (read our recent article in Wise Marketer - Aug 11)
- Business case and ROI modelling
- Loyalty portals
- Triggered eCommunications
- Reward sourcing and fulfilment
- Card services
- POS integration
- Competitor benchmarking
- Customer satisfaction research and measurement
- Online and offline mystery shopping
- Employee engagement and learning programmes
Loyalty Clients:
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