Communication sits at the heart of an effective employee engagement strategy. An organisation may have a positive culture, a compelling reward and recognition proposition, excellent training opportunities and great leaders, but without effective communication the benefits of these positive attributes won't be realised.
Using sophisticated customer marketing principals and techniques, the Grass Roots Employee Engagement Hub provides high-quality branded and personalised employee communications to staff. The Hub ensures that the messages you wish to convey are relevant, measurable and easy to manage.
The Hub's core functionality includes a segmentation engine, lifecycle-based communications and the employee surveys module.
Communicating the right message, at the right time and to the right person is vital, especially when we are bombarded every day with thousands of messages, all fighting for our attention. The Hub uses lifecycle communications to deliver relevant information to employees at key stages in their employee lifecycle. For example, sending on-boarding messages to new employees, congratulations messages to those celebrating a service anniversary, childcare benefits information to those going on maternity leave, and many more ‘moments of truth'.
An integral part of the Hub, the segmentation engine uses employee data to create specific segments, based on pre-defined criteria. These segments are then used to deliver targeted, personalised and timely communications to employees.
Capturing employee opinion is essential for measuring effectiveness of engagement initiatives and driving continuous improvement. This module provides the tools to analyse employee opinion in real-time via web, email and SMS.