Data Analytics
Grass Roots has a proven history of linking data together from multiple touch-points to drive insight and build a single view of your customers and core segments.
Our data services allow clients to:
- Clean and grow databases
- Identify new, profitable segments
- Predict and act on changes in behaviour
- Drive automated communications based on interaction
- Develop measurable campaigns based on knowledge and evidence
- Target appropriate audiences with relevant and personalised messaging
- Develop communication strategies based on understanding the customer
Using data to enhance ongoing customer, channel or employee contact by combining the individual components of contact into a personalised contact history is an art form in itself. Grass Roots is fortunate to employ some of the UK's leading database management experts to facilitate our ability to provide exceptional multi channel engagement programmes.
Data Security
Having data manipulation talent and techniques is one thing, but housing it in resilient data centres, on a multi-tenanted architecture, running on extensive market leading hardware configurations is a totally different proposition – something our clients have come to appreciate.
Supported by ISO 27001 accreditation, we have created an environment where clients can be confident that their interaction data will not only be held securely, but can be blended seamlessly with their back office systems, to realise genuine added value for their business.
Clients using our data services include Tesco, O2, Verizon, Nissan, BMW and World of Golf.
Digital Marketing Clients Include:
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