Customer Engagement
Grass Roots offers a comprehensive range of products and services that help organisations build and deploy strong customer-centric strategies, aimed at improving engagement with current and prospective customers.
Customer-centred Strategy Development
We help organisations create compelling and implementable strategies that engage with customers and prospects to build trust, loyalty, and community – and ultimately drive sales. From benchmarking to delivery, we help our clients to bring customer-centric initiatives to life, through structured design, development and deployment.
Engaging Customer Loyalty Programmes
From simple offer programmes, to more sophisticated lifecycle-linked points accumulation reward and incentive programmes, we help clients reduce attrition, build loyalty and affinity with the brand, attract new customers and drive advocacy.
Interactive Digital Marketing Programmes
As one of the UK's top New Media organisations, we are experts in the design, development, deployment and operation of innovative digital marketing programmes across web, email, SMS, voice and mobile channels. Our Interactive Lifecycle Management Platform includes a multi channel communication services hub that optimises acquisition, conversion and retention across all electronic channels.
Consumer Promotion & Offer Programmes
We deliver engaging customer offer portals (usually with partner-funded or self-liquidating offers) through which customers can access a wide variety of offers and exclusives. These programmes drive improved retention and up-sell rates. We also deploy consumer on-pack programmes (to drive re-purchase) and packaged account programmes that help organisations add value and improve their overall customer proposition.
Targeted Telebusiness Programmes
Whether for customer service, sales, prospect acquisition and nurturing (Inside Sales), outbound customer CSI, or help desk, we can use any of our five UK Contact Centres or any number of our 1,200 channels of IVR to deliver telebusiness services – often as part of a wider integrated marketing services campaign.
Mystery Shopping & CSI Programmes
As Europe's largest mystery shopper provider, we help clients to measure the customer experience, and deliver actionable data that allow our clients to take the necessary action to maintain high levels of service and customer satisfaction. Our integrated multi-channel CSI programmes embrace web, email, SMS and mobile, as well as more traditional survey channels such as telephone and post.
Experiential Events
Whether you want to launch a new product or inspire potential customers, our dedicated event management team helps forge memorable connections, giving consumers the reason to become customers and customers the reason to become advocates.
