Grass Roots' Solutions

Customer and Channel Loyalty Programmes

Loyalty Pays

Loyalty has evolved, with the focus not just on retention, but also on growing your customer relationships and increasing the level and frequency at which clients interact with your brand – increasing their value, steadily over time.

Over the past 30 years we have developed a scaleable, Interactive Lifecycle Management platform, which enables us to support clients with a range of loyalty driven marketing initiatives. This, coupled with our ability to provide ‘earn' and ‘burn' reward solutions, enables us to provide the complete end to end solution.

Customer Loyalty

  • Profile building tools
  • Identifying repurchase lifecycles and opportunities
  • Personalising content to the audience to ensure timeliness and relevancy
  • Delivering a unique and highly positive customer experience
  • Leveraging affinity content, brands and rewards

Channel Loyalty

  • Delivering purchasing-based offers, that drive desired new behaviours
  • Driving influence, front-of-mind space and effectively rewarding channels for taking orders
  • Delivering strong engagement and two-way dialogue opportunities to build channel community and loyalty

Delegated Marketing

  • Local ownership, centralised control: we can place powerful, easy to use eMarketing tools in the hands of your marketing team (single and/or multi location)
  • Supporting company-wide rich profiling and targeted messaging
  • Creating sophisticated business rules to automatically manage multiple scenarios
  • Pre-defined workflow approval that can be easily configured to your needs
Chris Ford
For more information on customer loyalty programmes,
email Chris Ford: C.Ford@grg.com
Click here for Chris' LinkedIn profile

Customer Loyalty Clients: