Channel Engagement
Grass Roots offers a comprehensive range of products and services that help organisations build and deploy strong channel centric strategies, aimed at improving engagement with their reseller, intermediary or dealer networks.
Channel-centred Strategy Development
We help organisations create compelling and implementable strategies that engage with channel partners to build trust, loyalty, and community – and ultimately drive sales. From benchmarking to delivery, we help our clients to bring their channel strategy to life, through structured design, development and deployment.
Engaging Channel Loyalty Programmes
From simple offer programmes, to more sophisticated lifecycle-linked points accumulation reward and incentive programmes, we help clients develop a partnership ethos, build loyalty and affinity with the brand, and drive sales out. Typically these programmes are based around engaging partner portals through which channel participants can access product knowledge, offers and exclusives and rewards for their loyalty and sales performance.
Interactive Digital Marketing Programmes
As one of the UK's top new media organisations, we are experts in the design, development, deployment and operation of innovative digital marketing programmes across web, email, SMS, voice and mobile channels. Our Interactive Lifecycle Management Platform includes a multi channel communication services hub that optimises partner acquisition, engagement and sales focussed behaviours.
Mystery Shopping & CSI Programmes
As Europe's largest mystery shopper provider, we help clients to measure the customer experience in the channel, and deliver actionable data that allow our clients to take the necessary action to maintain high levels of service and customer satisfaction. Our integrated multi-channel CSI programmes embrace web, email, SMS and mobile, as well as more traditional survey channels such as telephone and post.
Experiential Events
Annual dealer conferences or product launch events to the trade are bread and butter for our dedicated event management team.
