The automotive sector has pioneered much of the best practice in modern-day channel incentive and customer engagement activity. This is a sector we know very well and where we continue to enjoy the pleasure of working for some of the world's biggest brands.
Our automotive clients include BMW, MINI, Nissan, Ford, Renault and Lexus. See our case studies page for full details on the variety of services we've provided in the automotive sectors.
Jaguar
Jaguar asked Grass Roots to propose and develop a prestigious launch event for its luxurious new XK model to the world's media.
Rolls-Royce
Grass Roots worked with Rolls-Royce to plan a four-month sales incentive campaign, during which dealers worldwide would compete for places on an exclusive travel trip.
Lexus
To help maintain its high levels of service,
Lexus wants to ensure that it can understand and
measure the customer experience in a fast and
accurate way. Their aim is to hear the true voice
of the customer.