Mystery Shopping - real people, real feedback
We provide an accurate picture of the customer experience, using on-profile people in real situations to report on their interaction. The types of mystery shopping that we carry out are:
- In person to retail or service outlets - with a video option if required.
- By telephone to call centres / outlets.
- By internet to websites.
Our shoppers can assess premises, product availability and knowledge, process delivery and passion for service.
Grass Roots provides an end-to-end service including questionnaire design, fieldwork, quality control and final reporting.
Reporting is available via paper, email, in PDF format and through the web or an intranet site.
Mystery Shoppers
We have an extensive, nationwide panel of shoppers which means that we are able to replicate client customer profiles and demographics on a national level.
The benefits
- A rapid, relevant and actionable view of delivery to customers.
- An emphasis on where you can improve service delivery for your customers - increasing loyalty, advocacy and ultimately profit.
For more information on our Mystery Shopping programmes, contact Jamie Thorpe.
Become a Mystery Shopper.