Telecommunications
Fact - there are more mobile phones than people in the U.K. This statistic gives a sense of the size and pace of change in a sector that never stops moving. Fortunately it is one that we know well as we continue to work with a number of the leading brands on projects that cover the full spectrum of our core skills in communication, education, measurement, rewards and events.
Examples of our work
O2 - Capturing Customers
By the nature of the service they have chosen, O2’s pre-pay customers have no need to identify themselves to their network provider. O2 is therefore unable to engage them in productive dialogue or exercise much influence over their loyalty. The large number of customers in this category gives both urgency and importance to finding out who they are.
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BT - Inspire
When the individual customer service operations used by the various divisions of BT Retail came together as one structure in 2004, the need for a uniform incentivisation and recognition programme became apparent.
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Virgin Mobile - The difference in a competitive market place
The company operates from locations within W H Smith and Virgin Megastores and they have developed a seven-step sequence to translate service into sales and this supports their key principles of value, choice, simplicity and fun. They needed a reliable way of measuring how effectively their recommended approach is being applied and practised in stores.
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