Retail and Leisure
We work with many of the high street's best known brands on programmes that embrace our full communication, measurement, education, rewards and events offering.
The retail sector is another hotbed of competition where survival depends not only on having the right product range, but on learning from direct customer feedback, developing a service experience that has a measurable impact on customer satisfaction, and rewarding those employees who are making a real difference. Increasingly this applies as much online or via the call centre as it does in the store.
The leisure sector also continues to evolve. As the market has matured the health and fitness sector has become increasingly sophisticated in terms of consumer segmentation, while the right kind of guest experience has never been more important to hotels.
While our knowledge of these sectors has grown, we've also had some great fun along the way!
Examples of our work
Sainsburys - Rewarding behaviours
Chief Executive Justin King has put reward and recognition high on the agenda. With Grass Roots support this seems to be paying off.
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Landmark - Event management
Each year Landmark Wholesale organises a conference to bring together its key customers and suppliers. Its objectives for 2008 were to deliver an experience that would surpass all previous events and really 'wow' the delegates and their partners.
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Häagen-Dazs - Global reward and recognition
The Häagen Dazs HR Director contacted Grass Roots to develop a programme to motivate shop staff, reduce staff turnover and improve business performance.
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