Automotive
The automotive sector has pioneered much of the best practice in modern-day channel incentive and customer engagement activity. This is a sector we know very well and where we continue to enjoy the pleasure of working for some of the world's biggest brands.
Examples of our work
Jaguar - launching the new XK sports car
The Jaguar XK competes in what the motor industry calls the 'Large Premium Sports Car' sector. Jaguar was looking to launch its beautiful, powerful and luxurious new XK model and asked Grass Roots to propose and develop a prestigious launch to the world's media.
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Rolls Royce - the lap of luxury
Rolls Royce is synonymous with style, sophistication and quality: the company is proud of its reputation, and seeks to reinforce it at every opportunity. They planned a four-month sales incentive campaign, during which dealers worldwide would compete for places on an exclusive travel trip. The destination chosen and the travel programme structured around it needed to create excitement and desire in equal measure, leading to increased motivation and increased sales. The trip itself had to live up to and preferably exceed the winners’ expectations - a formidable challenge for a Dealer Principal audience that is both well-heeled and well-travelled.
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Skoda - prospecting for gold
Skoda cars recognised that they had a problem penetrating the business sales market. This sector is very important to automotive manufacturers, representing over 50% of the UK market, and although Skoda had employed their own business sales team they needed more and better representation at dealer level.
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