World of Golf appoints Grass Roots
World of Golf appoints Grass Roots to design new website
1 February 2010
World of Golf, the driving range and adventure golf operator, has appointed Grass Roots to create its new website. The work follows on the back of an employee recognition platform completed by Grass Roots at the end of last year.
Since brand owners Ashtour Ltd installed Grant Wright as CEO two years ago, the firm has been refreshing its core proposition with a view to giving the concept a broader, leisure appeal. High quality practice facilities and tuition remain at the heart of the offer across four locations, but Wright has added ‘Jurassic Adventure Golf’ and a Costa Coffee café to its New Malden centre, revamped the golf shop and is reviewing the potential for a gym facility at it’s Glasgow location.
“We’ve done a lot of research into what is happening in the golf market and have adapted our facilities accordingly. I’m extremely optimistic about the future growth prospects for this business and am looking forward to working with Grass Roots to help us realise our vision by engaging with our customers online, as well as we do on site.”
Luke Brason, head of Digital Creative at Grass Roots is delighted at how the client relationship is evolving: “Grant's enthusiasm for this venture is hugely infectious. From the word go, he understood the importance of ensuring the web experience is as engaging as the range experience. The site is being designed with flair, but just as importantly, on the back of solid search optimisation principles that will enable us to evidence ROI."
